Do you wish to sell your digital marketing services to SMEs and local businesses in 2021? Of course, you want that as a successful digital marketing professional.
But do you know how to sell your services to these businesses this year? If your answer is NO then you don’t have to worry because many digital marketers are still confused about it.
Now as a digital marketer I understood this problem as I have faced the same issues in recent times.
Thus I decided to come up with a blog post that critically explains the key ways of selling your services to the local businesses when they are looking for digital marketing near me.
And this is the reason why you are here to discover how to sell digital marketing services in 2021.
So let’s start by discussing the need for digital marketing for local businesses.
Digital Marketing and Local Businesses
In 2021, local businesses are eager to invest in digital marketing to stay competitive this year and beyond.
However, the local business owners don’t have enough time to learn these digital marketing skills themselves and implement them in their businesses.
Now here comes the role of a professional digital marketer. A digital marketer can take the SEO game of local businesses to the next level.
The only problem here for the digital marketer is to understand how he/she can sell these services.
Although there are business owners who want to manage the digital marketing activities of their businesses themselves. On the other hand, few of them don’t know where to begin.
However, some popular digital media advertising platforms like Facebook and Google have user-friendly interfaces. This helps the user to easily create a marketing campaign without any hassle.
But still, this cannot be compared with a highly experienced and full time operating digital marketing team. Such a professional team ends up increasing the revenue of local businesses.
Now there is no doubt that all digital marketers find it extremely difficult to sell their services to the local businesses. I believe many of you will agree to this statement if you are still working in 2021.
But have you ever thought about why we as a marketer face difficulties in offering our services to local business owners?
This problem occurs because these business owners don’t understand the importance of PPC, SEO and social media management. Thus, why would they buy these services from you?
And this is the main point I am trying to focus on through this blog.
As digital marketers, we must not let miscommunicated or poorly pitched sales call ruin the number and quality of clients we are after.
Therefore in this blog, I have pointed out 5 key tips that will help you in selling digital marketing services to local businesses.
Moreover, this blog will also guide you about how you can convert leads into loyal customers.
1. Don’t Be a Traditional Salesmen
Even the most popular digital marketing companies in the industry focus outbound sales to get new clients.
Now how agencies acquire new clients mainly depends on their business approach. Here the difference between good and amazing agency is highlighted.
Some of the traditional sales tactics including desperate sales pitch, cold calling and digital spamming doesn’t work in 2021.
People are smarter and tired of these old school marketing strategies.
Agencies fail because they try to sell certain services to business owners without even knowing their needs.
From the customer’s perspective, this approach is irrelevant and damages the credibility of your agency.
Businesses are just not about selling products or services to customers in this modern era.
So to acquire new clients you need to think beyond the traditional buyer-seller mentality. Thus you must try to gain the trust and loyalty of new clients.
This way you will be able to make profitable business relationships with them.
2. Help Them Instead of Selling
Marketers these days are after these local businesses and trying to sell services that they may not even need.
Here you need to understand that marketers should not be attackers.
In some cases, it is quite difficult for marketers to pitch business owners because of the high competition in the industry.
They receive the same old pitch many times by your competitors that they don’t give heed to them.
Therefore you need to stand out from the crowd and offer a better solution. Rather than creating another problem.
By selling digital marketing services to local business owners you get the opportunity to meet them personally.
Meeting them personally gives you an edge over others who used to send the same old pitch and spammy emails.
Moreover, they show more trust and loyalty when you pitch them in person. You can also get an idea about their business needs which allows you to tailor your offerings accordingly.
3. Ask Them Everything
Before pitching your services you must understand the business’s marketing goals.
To find out what business owners want you to need to have a healthy conversation with them. After understanding their needs you can offer your services accordingly.
You need to ask them which business activity especially marketing they find difficult to manage.
If they ever had used digital marketing services then what were the results and why they decided to discontinue them.
As digital marketers, our objectives should be building healthy relationships with them, understanding why their marketing efforts failed in the past and involve them in their digital marketing activities.
4. Selling to their Aspirations instead of Bank Accounts
Local business owners love what they do. Along with their daily profits, they also want freedom in their businesses.
Thus it is quite easy for us to discuss their aspirations with them instead of pitching them with fancy numbers.
As marketers, you must have all the knowledge about the services you offer to these businesses. The majority of clients don’t even want to be pitched with all the details.
You need to understand what these business owners want to do in their leisure time. Then you can offer them your services by highlighting all these luxuries.
5. Seal the Deal with Value
Instead of talking about all the services you must define them in detail. Alter your services so you can offer better results even before asking for payment.
For instance, you can offer them a free website audit before making any financial commitment. This will make the business owners realize that their money is worth spending.
Don’t make your clients feel overwhelmed with too much information about your service.
Instead of this, you can talk about expanding market share and generating more leads for their business.
Simply, you just need to show them that your digital marketing services can make their life very easily without even getting into more complications.
I hope you find all these tips very helpful and by working on them you can get more new clients.
Now if you think I have missed any tip of selling digital marketing services then you can comment below your suggestion.
I would be really happy to address it in my upcoming blogs.
Moreover, if you want more updates on the latest digital marketing tips and strategies then you can subscribe to my blog by filling the form in the footer section. Also, if you are a business owner operating anywhere in the United States can hire me as your digital media marketing consultant by just filling out a form.